HUFLIT INTESOL INTERNATIONAL CONFERENCE 2026

Application of AI in Teaching and Learning Business English at HUFLIT: strengths, weaknesses, and solutions

Not scheduled

20m

Main Conferene Hall (HUFLIT University)

Technology and Digital Support for ESL Development

Speaker

Yen Nguyen (Faculty of Foreign Languages, Ho Chi Minh University of Foreign Languages and Information Technology)

Description

Abstract
The research explores the effectiveness of applying Artificial Intelligence (AI) to the teaching and learning of Business English at HUFLIT, specifically in the Customer Service course. The writer uses action research through qualitative and quantitative data collection methods, such as, observation, interview, and survey. The participants include 420 juniors majoring in Business English in six Customer Service classes over a 12-week semester. The study findings show that AI enhances motivation, language use, and communication skills for students. Moreover, the findings show the dependence on AI of some students during the semester. In a nutshell, the research concludes that AI contributes to the teaching and learning of Business English courses positively and effectively with the clear instructions from the lecturers and the appropriate use of the students.
Keywords: Artificial Intelligence (AI), application, Business English, strengths and weaknesses, solutions